Module_02
Yasmin Kentera (ABC Publicity)
A marketing and distribution plan was a new process for me to learn. Yasmin Kentera from ABC Publicity made it easier to learn. We started our module by learning how to make a press kit, then this lead into marketing and distribution plans. Thanks a lot to Yasmin, who gave to us generously all she had to give. A press kit is an interesting thing and bit tricky to do. A press kit represents the genre of the project and how it will be shown in the screen. It is full of production information including cast, crew and a little biography of the director. We were shown different varieties of press kits, with different types of stories and genres. These were excellent. Here again money is involved, sorry can’t help it, but lucky that we could print in black & white at least.
The marketing and distribution plan was fun. We had to find different film festivals around the world by searching the internet. My distribution plan mainly focused on an animation film festival, which is rare to find, but I was glad to find that these days more or less every film festival asks for animation work, as it is getting more popular.
